California Grocery Retailer Joins MyWebGrocer Advertising Network

Colchester VT - Raley's Family of Fine Stores is the latest grocery retailer to join the MyWebGrocer online advertising network. The service will be directly integrated into the MyWebGrocer ecommerce tools that are currently in place at Raley's.

Raley's signed on with MyWebGrocer in 2003 launching online grocery shopping. The addition of online advertising is a natural progression for them. A consumer can simply click on an ad and every related product in the retailer's system is presented to the consumer. With a 47% click to buy ratio, online advertising is not only beneficial to the retailer, it is a value enhancing tool for the consumer. No other grocery ecommerce offering allows for this level of integration directly in the shopping experience. Raley's will now be part of the nation's largest grocery advertising network hosting top advertisers such as Kellogg's, Florida's Natural, and General Mills. MyWebGrocer's targeted online advertising solutions are increasing product sales and brand awareness for retailers across the entire country.

"When we saw the statistics on the value online advertising can bring to Raley's and our consumers, it was an easy decision to move forward," explains Paul Gianetto, Sr. Manager, Outside Sales for Raley's. "This is a win-win offering for everyone involved."

"Raley's is a successful and long-time ecommerce partner," commented Curt Alpeter, Sr. Vice President of Sales at MyWebGrocer. "Adding them to the network and gaining the geographic stores is a major win for MyWebGrocer and the network as a whole."

SOURCE: Raley's Family of Fine Stores