Keep Your Ears Open: Ricola USA Markets A 'Mystery Cougher'

On Ricola's 75th Anniversary, Consumers Have a Million Dollar Opportunity

Morris Plains, NJ - To celebrate the 75th anniversary of its world-famous Swiss herb cough and throat drops, Ricola USA will roll out its "Find the Mystery Cougher" Sweepstakes. The kickoff announcement of this exciting promotion will be in New York on September 20th during Fox News Channel's cable morning news show, Fox & Friends.

During the Ricola "Find the Mystery Cougher" Sweepstakes, consumers across the country will have a chance to win $1,000, $100,000 or even $1,000,000, by finding the Ricola Mystery Cougher and offering him (or her) a Ricola cough drop when they spot him (or her) coughing. Because the Ricola Mystery Cougher could be anyone, at any time, in any place, clues will be available online at www.ricolausa.com to help consumers pinpoint the location of the Mystery Cougher.

This unique program is an industry first, and is heavily supported by national advertising and public relations campaigns, in-store POS displays, specially marked packaging, sampling, and local market radio. The program runs from October 1, 2005 through February 28, 2006.

"This exciting promotion provides a platform to mark the occasion of Ricola's 75th anniversary," said Thomas Blaser, president of Ricola USA. "Millions of Americans suffer from dry, scratchy and irritated throats every day, and this campaign will offer them a chance to discover for themselves the great taste and effective relief that Ricola provides along with the chance to win $1,000,000."

SOURCE: Ricola