News | December 16, 2011

Major Turkish Supermarket Chain Implements Digital Signage Networks Managed By YCD's Platform

Macrocenter_Supermarket1

YCD Multimedia recently announced that its digital signage software, C-nario Messenger, has been implemented in two leading Turkish supermarket and hypermarket chains: Migros and Macrocenter.

YCD Multimedia, a global leader in providing smart digital media solutions to the retail business world, recently announced that its digital signage software, C-nario Messenger, has been implemented in two leading Turkish supermarket and hypermarket chains: Migros and Macrocenter. Both chains belong to the Migros Turk Group. The displays were installed, and are operated, by Turkish digital platform provider Digiboard. C-nario Messenger was developed by C-nario, a company recently acquired by YCD.

The project includes 562 digital displays located in 12 Macrocenter stores and 34 Migros stores in Istanbul, displaying eye-catching ads and attracting shoppers' attention, according to New York, N.Y.-based YCD Multimedia. The displays are located in various areas of each store, such as the delicatessen, meat, fish, bakery and produce departments. Displays are also installed at the points-of-sale and in aisles, which are areas that offer an opportunity to high-impact advertising and impulse purchasing at the point of purchase.

All of the displays are centrally managed and controlled from Digiboard headquarters in Istanbul. C-nario's platform enables uploading and approving ads via the Web, resulting in a quick review and approval process with real-time updates.

"The displays serve as a very effective communication platform attracting shoppers to choose products that are promoted by the digital displays in various locations of the store," said Lazar Demisulam, CEO, Digiboard. "We see more and more supermarkets and hypermarkets adopting digital signage as a key communication channel with shoppers."

"This project is another milestone in our cooperation with Digiboard, following our successful joint projects in major Turkish airports," said Yael Elstein, VP, marketing, YCD Multimedia. "The digital signage networks at Migros and Macrocenter serve not only as an efficient advertising and promotion platform, but highly enhance the shopper's experience."

C-nario Messenger is a complete digital signage display, distribution and management software platform that provides better-than-broadcast quality playback in any shape, size and resolution. C-nario Messenger is characterized by its superb multi-display playback engine, as well as its advanced management, monitoring and control tools. In addition, the system is based on open architecture, which makes it easy to customize and adapt to different needs. The system's innovative content creation tools easily help to create displays and cut costs.

SOURCE: YCD Multimedia

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