Modern Grocery Retailing Market In The US

Dublin, OH /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/3htrdt/modern_grocery) has announced the addition of the "Modern Grocery Retailing Market in the US" report to their offering.

The analysts forecast the Modern Grocery Retailing market in the US to grow at a CAGR of 0.76 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand for convenience food. The Modern Grocery Retailing market in the US has also been witnessing the growth of private label brands. However, the intense vendor competition could pose a challenge to the growth of this market.

The report, the Modern Grocery Retailing Market in the US, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Modern Grocery Retailing in the US market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Private label brands in modern grocery retailing include products that are developed and marketed by retailers who run various retail formats. Such products are available only in stores owned by a particular retailer. Private label brands play a huge role in the growth of a company. These are the products that are low-cost alternatives to regional, national, and international brands. However, these products are also sold as premium products in certain occasions. Modern grocery retailers have been leveraging private label brands to generate higher revenue since these products give higher margins to the retailers.

Further, retailers place nationally advertised products with their private label brands in the same shelf space to attract traffic toward its private label brands. Owing to the recession, customers in the US have been increasingly adopting private label brands, as they are cost-effective as compared to national and international brands. Traditionally, these products were viewed as low quality generic alternatives. However, retailers have significantly improved private label brands, both in terms of brand value as well as quality. This is why customers have started developing loyalty toward these products. Therefore, the increasing number of private label brands is one of the key trends that is expected to impact the Modern Grocery Retailing market in the US during the forecast period.

According to the report, one of the main drivers is the increasing demand for convenience foods. Convenience foods are foods that are easy to prepare, easy to eat, and can be used for more than a single serving. With the growing need to have ample leisure time, consumers are increasingly opting for convenience foods. Further, with the reducing size of households, increasing number of working women, and changing demographics of consumers; the demand for convenience foods has increased significantly.

Key Topics Covered:
1. Executive Summary
2. List of Abbreviations
3. Introduction
4. Market Research Methodology
5. Scope of the Report
6. Market Landscape
7. Market Entry Strategy for the New Vendors
8. Vendor Landscape
9. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Key Vendor Analysis
16. Other Reports in this Series

Companies Mentioned:

• Ahold U.S.A. Inc.
• Aldi Inc.
• Delhaize America Inc.
• HE Butt Grocery Co.
• Meijer Inc.
• Publix Super Markets Inc.
• Safeway Inc.
• Sears Holdings Corp.
• SuperValu Inc.
• Target Corp.
• Tesco plc.
• The Kroger Co.
• Wal-Mart Stores Inc.

For more information visit http://www.researchandmarkets.com/research/3htrdt/modern_grocery