Roundy's Selects Symphony EYC Customer Insights To Better Align Business With Customer Needs

Enables mid-market retailers to leverage existing customer relationships and compete with major grocery chains and big box stores

Symphony EYC, a global leader in delivering ROI for retailers, manufacturers, and wholesalers using customer insights to drive execution, recently announced that Milwaukee Wisconsin-based Roundy’s Supermarkets Inc. (Roundy’s) has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. With Symphony EYC, Roundy’s will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy’s grocery stores and pharmacies throughout the Midwest.

Roundy’s Supermarkets is a leading Midwest grocer with nearly $4.0B in sales and more than 21,000 employees. Founded in Milwaukee in 1872, Roundy’s operates 165 retail grocery stores and 113 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s retail banners in Wisconsin, Minnesota and Illinois.

Symphony EYC Customer Insights will enable Roundy’s to increase customer loyalty by ensuring assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customer’s needs and preference.

“Symphony EYC will assist us in developing customer insights that we will use across the business to improve the customer experience,” said Don Hamblen, GVP and CMO, Roundy’s. “With a successful implementation, we will improve our overall value proposition and competitive differentiation. As a result, we believe our customers will reward us with increased loyalty.”

“Traditionally, customer analytics programs were prohibitively expensive,” said Roy Simrell, president and CEO, Symphony EYC. “Symphony EYC Customer Insights levels the playing field by providing both the people and technology necessary for mid-market retailers to transform customer strategies into better decisions. It’s all about increasing customer loyalty by focusing on the customers’ needs and preferences.”