Cub Foods Delis Move To Trans Fat-Free Frying Oil

Stillwater, MN - Cub Foods announced recently that it has begun making the switch to canola oil, a trans fat-free cooking oil, in all its delis. The change to canola oil includes an extra, added benefit: a reduction of saturated fat, which provides customers with better choices to support their ever-changing lifestyles. The transition is expected to be complete in all Cub Foods stores by Labor Day. Signage informing customers of the change will be displayed at all Cub Foods deli counters.

"As a leading grocery retailer, Cub Foods consistently looks for ways to improve our customers' lives by offering them better food options," said Mike Witt, Vice President of Merchandising for Cub Foods. "Moving to a new, zero trans fat cooking oil for our deli-prepared foods helps us better meet our customers' needs and allows our customers to enjoy the same great tasting deli selections in a healthier way."

The transition to canola cooking oil complements Cub Foods' "Cub Fresh" program and is part of SUPERVALU's "Premium Fresh & Healthy" initiative, a strategy designed to enhance the customer's shopping experience by emphasizing great-tasting, high-value products that are easy to prepare, easy to find and that delight the customer. The Cub Fresh program also focuses on visual merchandising and fresh departments that offer natural and organic products, expanded perishables, international foods and enhanced pharmacy and health and beauty departments.

"As a grocery retailer, we know that when it comes to food, offering healthier options is important, and at Cub Foods we're all for surprising and delighting our customers with food choices that improve and enhance their lives," Witt said. "We're committed to consistently reviewing products offered to provide the best, freshest quality products possible for our customers."

Cub Foods provides consumers with the freshest produce, widest selection and greatest value available today. In addition to innovative natural, ethnic and certified organic food sections, Cub stores offer shoppers added conveniences, such as in-store pharmacy and banking. Cub Foods was established in 1968 as one of the nation's first discount grocery stores. The organization was purchased in 1980 by SUPERVALU and currently operates 84 stores located in Minnesota, Wisconsin, Illinois, Ohio and Iowa.

SOURCE: Cub Foods