Celsius Teams Up With Detroit-Based, Intra State Distributors To Access Their 5200 Customer Accounts

Delray Beach, FL - Celsius Holdings, Inc. announced recently that Celsius, the innovative beverage credited for creating the negative calorie category that's revolutionizing the beverage market, will be entering South East Michigan. The agreement with Intra State Distributors covers all channels of trade, such as gyms, hotels, corporate cafeterias, hospitals, grocery, convenience, restaurants, cafés, and more. Being a leader in Michigan, known for introducing successful brands such as Glacéau Vitaminwater and FUZE Beverages, this partnership is positioned for long lasting profitable achievements.

"Intra State has the infrastructure to successfully support the launch and growth of a new promising brand in their market," said Dick McGee, COO of Celsius, Inc. "They have a strong management team that will be able to provide attention to & maintain customers interest in Celsius. They are thinking ahead and keeping their operations strong and focused with multiple innovative strategies, such as a team approach of combining their sales reps and spot merchandisers."

"Overall we are impressed with this new calorie burning category in the beverage industry, and see Celsius as the best product to enter it with," said Tim Dabish, Owner, Intra State Distributors, Inc. "Consumers are expecting healthier alternatives and want more from their beverages today. Celsius tastes great and multiple studies have shown that it can raise metabolism for over three hours and burn over 100 calories with just one bottle. We are convinced that we are bringing aboard the next big thing in beverages."

SOURCE: Celsius Holdings, Inc.