U.K. Grocer, Morrisons Selects Retail Analytics Firm Precima To Drive Competitive And Customer-Facing Priorities

Toronto, ON /PRNewswire/ - Precima, a retail consulting and analytics firm specializing in shopper insights and customer-centric solutions and U.K.-based Wm Morrison Supermarkets PLC (LSE: MRW), announced they have signed a new multi-year agreement.

Precima assists mid-to-large size businesses with thousands of SKUs (products), such as grocers, in improving their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing and supplier collaboration.

Under the terms of the agreement, Precima will work with the UK food retailer to listen and respond to what customers want from Morrisons.

Andy Atkinson, Group Marketing and Customer Director of Morrisons, said: "At Morrisons, we listen hard to our customers and respond quickly wherever possible. We look forward to working with Precima so that we can improve the shopping trip for our customers."

Brian Ross, President of Precima added: "We have a unique ability to translate customer insights into truly differentiated and compelling marketing, trading and supplier solutions that drive noteworthy results. We're eager to put our passion and expertise to work and we are confident that it will make a valuable contribution to Morrisons."

About Morrisons
Morrisons is a UK food retailer with 492 stores and we're the only British supermarket to have our own food processing sites and abattoirs. We employ expert livestock buyers to pick animals straight from the farmer and we are unique in making a quarter of the food we sell in store ourselves, giving us unrivalled control over our supply chain. We're committed to supporting British farming, that's why all Morrisons-branded fresh meat and everything on our butchers' counters is 100% British. And we have more skilled specialists on hand to prepare more fresh food in store than any other retailer, with over 6,000 fully trained crafts people in our stores including butchers, bakers, fishmongers and cheesemongers. Every week, over 11 million customers pass through our doors and more than 117,000 colleagues across the business work hard each day to deliver great service to them. Our aim is to give our customers more of what matters to them, offering great quality food at low prices.

About Precima
Precima, housed within LoyaltyOne, is a retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing, and supplier collaboration. In 2016 the company was named among the Top 10 Analytics Solution Providers by Retail CIO Outlook.