Case Study: ArcGIS Business Analyst Helps Norwegian Retail Group

Coop Norge has implemented a loyalty program that issues its shoppers unique identification cards that provide them greater discounts on their purchases. At the same time, the cooperative collects shopping habit information that allows it to understand its customers' needs and serve them better. The cooperative realized that if it analyzed this data geographically, it could more completely understand clientele in relationship to specific regions and develop more focused and successful marketing campaigns for its products. Submitted By ESRI