Case Study: GIS Improves Marketing, Logistics, And Sales

Coinstar, Inc., based in Bellevue, Washington, created a lucrative business based on the loose change most Americans have lurking in their pockets, households, and purses. After searching for a database technology that would better integrate information and allow easy access across the enterprise, Coinstar recognized that geographic information system (GIS) could meet these needs, provide powerful mapping, and provide a platform for future growth. Submitted by ESRI