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Case Study: Grocery Chain Achieves Goal: The Right People, At The Right Place, At The Right Time
For more than 50 years the Toronto-based Longo Brothers Fruit Markets (Longo's), a premium grocery chain, has been celebrated for its high quality food and great service. As the company grew to 19 stores and 3,500 employees, it deployed a collection of workforce management solutions, including an Oracle-based HR application and a Kronos Time & Attendance application — but Longo's needed a solution that was easier to use, easier to manage, and resulted in a lower total cost of ownership. Longo's also needed to ensure that it could continue to use its Ceridian payroll system. To meet these goals, the company chose Dayforce, which runs on the Microsoft Application Platform including Microsoft SQL Server 2008. Moving to Dayforce has provided Longo's with an improved workforce management solution, an enhanced user experience, and a better view into its business.
Longo's employs 3,500 employees in its 19 high-end grocery stores. The company, started in 1956 when brothers Tommy, Joe, and Gus Longo opened a produce stand, has been selected by the Financial Post as one of Canada's Top 50 privately-managed companies for eight consecutive years, achieving platinum status.
Longo's traces company success to its focus on natural products, dependable quality, and a dedication to providing superior customer service — known internally as the Longo's Way. The premium grocer has long understood the importance of workforce management to achieving its goals of delivering consistent, high-quality service within its budgeted labor constraint. This understanding is reflected in the call to action ingrained in the corporate culture, which declares Longo's commitment to having the right people, at the right place, at the right time.
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