Case Study: Not Your Mother's Coupon: Mobile Coupons Increase AMP Energy Drink Sales Over 50%

Dari Mart wanted to grow their business and increase sales. PepsiCo and AMP Energy Drink wanted to increase sales and generate interest in new AMP Energy drink flavors. Specifically, AMP's goal was to increase sales in the 18-34 year old male demographic.

Historically, this demographic is not likely to use traditional printed coupons, so Dari Mart and AMP Energy wanted to find a new way to make the promotion easy, painless and fun. As this demographic are all connected via mobile, what better way than receiving a coupon on their mobile phone? And if the coupon can arrive instantaneously, it can significantly influence purchasing behavior above and beyond traditional printed coupons.

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