Auchan Hungary Supermarket Chain Implements TE-FOOD

Following the implementations in France, Portugal, and Romania, Auchan Hungary is the next branch of the leading international supermarket chain to implement end-to-end traceability.

Auchan opened its first hypermarket in Hungary in 1998. Today, with 24 hypermarkets and supermarkets, it’s one of the leading participants of the retail market.

Consumers have various ethical drivers that impact what they buy. The most basic of these drivers is the consumer expectation, that food is safe. Several recent scandals in supply chains all over the world have shown, that consumers can’t consider traceability as a ‘given’ to ensure food safety.

More consumers today are questioning where their food comes from, and they care more deeply about the ethical and nutritional claims that a product makes. Companies which take the effort to provide transparency towards consumers will be able to differentiate themselves from their competitors.

As more and more consumers think they have the right to purchase products that meet their emotive and nutritional preferences, the importance of traceability will grow.

Large players can form the sentiment of the whole food industry, so Auchan’s international traceability initiative can’t be overrated.

Auchan Hungary decided to implement TE-FOOD to track and trace various premium dairy products like cheese, butter, milk, kefir and mascarpone.

The implemented end-to-end approach collects all information which is important for premium product shoppers:

• Country of origin
• GMO-free
• Bio / Eco / Organic
• Lactose content
• Nutritional value
• Traceability steps of the production

Establishing transparency in the food supply chain is a long term effort, and the participation of giants like Auchan means tremendous help.

About TE-FOOD
TE-FOOD is the world’s largest publicly accessible, farm-to-table food traceability solution. Started in 2016, it serves 6000+ business customers, and handles 400,000 business transactions each day. For more information, visit www.te-food.com.