Manthan, a global leader in AI-powered advanced analytics solutions and a recognized innovator in bringing path-breaking, intuitive solutions to retailers worldwide, today announced a major win in Spain. Consum, the Co-operative with many Consumer Partners in Spain, has adopted Manthan’s Customer Marketing solutions to deliver highly personalized omnichannel experiences for over 3 million customers across their 680 supermarkets.
Consum, known for its focus on differentiated retailing, chose prescriptive analytics solutions from Manthan to enhance the complete shopping experience for its customers. Manthan’s solutions helps Consum build unique and personalized engagement with shoppers, online and offline by understanding their needs, interests, preferences and contextualizing messages that impact buying decisions.
Manthan’s Customer Marketing Solution helps the Spanish retail major with the following:
“Manthan’s analytics solutions are instrumental in driving intelligent, consistent and relevant personalized engagement with our customers, across channels, to deliver a differentiated experience,” said Fernando Gisbert, Loyalty Director Consum.
Manthan has partnered with Cognodata, a leading consulting firm with a unique blend of data science and retail specific experience, to provide retailers and consumer businesses in Europe and Latin America the competitive edge with AI-powered prescriptive analytics.
“As we help enterprises with customer-oriented strategies and support their digital transformation initiatives, Manthan’s analytics capabilities and solutions are a natural fit that blend perfectly with our offerings,” said Daniel Encinas, Managing Partner Cognodata.
“Cognodata is a strategic partner for us. Their deep industry experience, customer science expertise combined with Manthan’s goal of enabling truly customer obsessed retailing will be invaluable for consumer businesses across Europe and Latin America,” said Sanjay Kupae, AVP, Partner and Alliances, Manthan.
Manthan is a leading cloud analytics company pioneering analytical applications for consumer-facing businesses. Manthan excels in the application of decision sciences, advanced math and artificial intelligence, with a restless ability to invent and bring ideas to life. Its suite of products has been recognized for enabling the shortest, swiftest and simplest path to profit. Manthan’s products are powered by AI, cloud and prescriptive capabilities and are unique in their ability to use machine intelligence to process decision contexts and respond automatically with actions and recommendations to manage every aspect of a consumer business. Manthan’s innovations aim to bring a new paradigm of auto-guided, and autonomous algorithmic business decisions and actions, executed at scale. Headquartered in Bangalore with offices in Santa Clara, London, Dubai, Mexico City, Singapore and Manila, Manthan’s footprint spans 22 countries. For more information, please visit www.manthan.com.
Copyright Business Wire 2018