Crown Launches Adobe Web Experience For Major Grocery Retailer

The new online shopper experience is enhanced with personalized coupons and the ability to connect grocery customers to local chains.

Dayton, OH /PRNewswire-iReach/ - Crown, an eBusiness consulting firm, announced today the successful launch of nine websites for a Nationwide Grocery Retail Chain. Built on Adobe CQ, the advanced content management system creates a seamless digital experience for customers across the nation.

By migrating to Adobe CQ, grocery customers can respond to personalized shopping coupons specific to previous purchases and local chains. In addition to driving a flexible and personalized experience, Adobe CQ's user-friendly content author interface allows the Grocery Retailer to easily expand efforts in content marketing and content development.

"Crown's extensive leadership in web experience and content management, combined with experienced Adobe developers enabled this grocery industry leader to realize its goals," said Guy Sulzberger , Director of Web Experience. "With the solution we've implemented, their marketers and executives have enormous potential to personalize, assess, measure, and optimize their multiple digital brands."

The new solution empowers the Grocery Retailers' digital marketing, general management, information technology and partners to operate independent branded sites and channels with significant operational efficiency, ease of use, and an improved web experience.

The Major Grocery Retailer partnered with Crown, because of experience in complex CMS migrations and certified Adobe and Documentum developers. With nine banner sites migrated from Documentum WebPublisher to Adobe CQ, Crown created a richer digital experience and empowered a Nationwide Grocery Retailer.

About Crown
Crown is a full service eBusiness consulting company that helps growth-oriented companies acquire customers and improve digital experiences. Partnering with hybris, Adobe & ExactTarget, Crown provides best of class technology to help client's xcel fasterTM than their competition.

Since 2001, Crown has made a difference in eCommerce, web development, web experience management, digital marketing, user experience, email, mobile, content management, and integrated analytics. Crown's award-winning work has resulted in more efficient operations, increased profitability and successful marketing programs for clients in diverse industries including Purchasing Power, Wyndham Vacation Ownership, General Motors, and many others.

For more information visit www.crownpartners.com

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