News | April 29, 2019

Mercato, The Online Ordering And Delivery Platform For Independent Grocers, Moves Headquarters To San Diego, Grows Team To Expand Markets Coast To Coast


Mercato, the online ordering and delivery platform for independently owned grocery stores, recently moved its headquarters from New York City to San Diego in the Downtown Works building on W. B Street. The rapidly growing startup will continue to maintain office space in New York City for some sales staff.

The move signals Mercato’s ongoing strategy to expand in markets from coast to coast. Tech entrepreneur and Mercato Founder and CEO Bobby Brannigan, who created the e-commerce platform to help independent grocers like his parents in Brooklyn, NY, to compete, sees the potential for startups in San Diego. He cites the city’s livability, beautiful beaches and ability to attract highly-qualified employees.

“We moved Mercato to San Diego because of its amazing weather, vibrant and growing downtown, and lower cost of living compared to cities like New York City and San Francisco,” said Brannigan. “As one of the country’s most desirable cities to live in, San Diego attracts top talent, now an advantage for Mercato.”

Brannigan is familiar with the art of the startup. He and four current members of the Mercato leadership team previously bootstrapped ValoreBooks to $85 million in sales, eventually selling to Boston-based SimpleTuition. The team’s reputation has attracted a number of investors such as Neil Senturia’s San Diego-based Blackbird Ventures, to successful serial entrepreneur and philanthropist Michael Loeb, with chief among his successes, known for its travel deals and travel search engine, and Synapse Group (acquired by Time Inc.).

“Mercato is successively addressing an underserved market in the online grocery delivery space – independent grocers,” says Loeb. “Bobby and his team have the experience, vision, and drive to be the brand name in online grocery delivery for independent retailers in the U.S. We’re bullish on Mercato and plan on providing further investment in the future.”

Mercato also recently added 14 new staff members who will be working at the San Diego headquarters including Brian Waldman as Vice President of Marketing, and Gauri Munuswamy recently-promoted from Head of Sales to Vice President of Sales. Mercato has plans to add additional personnel throughout 2019.

To date, Mercato has onboarded about 650 independent grocers in markets such as New York (Brooklyn, Manhattan, and Queens); Chicago; San Francisco; Alameda, CA; Washington, D.C.; Boston, Philadelphia, Los Angeles and in San Diego with retailers such as Venissimo Cheese and Windmill Farms.

About Mercato
Mercato offers ecommerce and same-day delivery of high-quality groceries and specialty foods from more than 650 independently owned stores across the country. Bobby Brannigan, an entrepreneur who grew up working in his parent’s grocery store in Brooklyn, NY, created Mercato to level the playing field by bringing online shopping and delivery to independent grocers and their valued customers. For more information, visit Follow us on Facebook, Twitter, Pinterest, Instagram, or YouTube.