Whole Foods Market Selects dunnhumby To Help Lead Customer Driven Merchandise Strategy

Chicago, IL /PRNewswire/ - dunnhumby, a leading global customer science company, announced today that Whole Foods Market, Inc. (WFM), the leading natural and organic food retailer, has selected dunnhumby as a strategic partner to evolve Whole Foods Market's category management and merchandising fuelled by customer data and insights.

dunnhumby is working with Whole Foods Market to apply its customer data models, science, and industry-leading processes to make store-level merchandising decisions based on specific customer needs. Data-driven, customer-led insights will enable Whole Foods Market to create the shopping experiences customers want, helping them find the products, services, brands, sizes, and flavors they are looking for faster and easier. As product choices and preferences change and vary by location, using data to provide customers with the most relevant shopping experience is the best way to satisfy their needs and earn long-term loyalty.

"dunnhumby has the ability to understand customers and turn that into action," said Don Clark, global Vice President of Purchasing for non-perishables at Whole Foods Market. "This partnership allows us to keep innovating our shopping experience for the customer in a way that's most relevant to them and reflects how they want to shop in each local community."

With over 25 years of customer science success for retailers, dunnhumby was chosen for its proven ability to use data and science to delight customers and build loyalty. dunnhumby's customer-led approach brings the human dimension to merchandising and promotional strategies so Whole Foods Market can provide the relevance customers value.

"Whole Foods Market is renowned for delighting customers with extraordinary shopping experiences and customer service, which makes them an ideal partner," said Andrew Hill, Managing Director North America at dunnhumby. "We're thrilled to be working with a retailer as respected and innovative as Whole Foods Market, helping them continue to improve shopping experiences for their loyal and passionate customers.

About dunnhumby
dunnhumby is a leading customer science company. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Macy's, Coca-Cola, Procter & Gamble, and PepsiCo. Learn more at www.dunnhumby.com.