ADCO Tip's Picture Price™ System Increases Retailer's Incremental Sales

Garland, TX - ADCO Industries, www.adcotip.com, the leading manufacturer of PVC based P.O.P products and its ADCO TIP merchandising program, unveiled Picture/Price™, their new in-store turnkey shelf labeling program. Seamless and compatible with existing PC or PC-based networks, ADCO TIP's Picture/Price combines product images, pricing and SKU information on a single shelf label.

Picture/Price can be either Web- or software based and provides access to over 300,000 product images that are matched-up through UPC codes. These product images combined with pricing information can then be printed on a variety of label configurations – labels, label with tags and custom shelf flags.

"Picture/Price influences the shopper through highly-visible, shelf labeling and promotion. Grocery, convenience, sporting goods, retail and home improvement stores now have the most effective tool to reach their customers and move merchandise all in one integrated labeling system. Customers respond to strategically placed labels, tags and flags – these P.O.P products close the sale in the last critical 12 inches of the buying process," said Ray Davis, president, ADCO Industries.

Additional benefits to ADCO's Picture/Price include:

Increases customer loyalty – pricing mistakes are eliminated

Reduce language barriers – ends customer confusion

Promotion reinforcement – reinforces advertising efforts

Reduces product mis-stocks – employees spot product mis-stocks in one glance

Promotes faster shelf restocking – promotes restocking of popular items

Helps maintain store planogram compliance – customers easily find their products of choice

Davis continued by saying that "Picture/Price maximizes a shopper's experience by raising their confidence and comfort level with their store of choice. If a customer can consistently find their products and at the correct advertised price, that creates a faithful customer that comes back again and again."

About ADCO Industries
ADCO Industries is the leading manufacturer of plastic PVC-based P.O.P products and other printed materials. ADCO's TIP merchandising program offers such innovative products including: Labels/tags, Talkers/flags, shelf strips, branded configurations and the Picture/Price system.

Source: ADCO Industries