Aimia Signs Agreement With Grocery Wholesaler And Retailer Spartan Stores For Loyalty Analytics

Aimia Inc., a global leader in loyalty management, recently announced that it has signed a consulting and analytical partnership with Michigan-based Spartan Stores.

Through the partnership, Spartan and Aimia will work closely together to leverage and further develop Spartan’s customer centric approach to retail. By harnessing data collected from Spartan’s ‘yes Rewards’ cardholders through the Aimia Self-Serve platform, Spartan will provide customers with a more relevant and personalized shopping experience across its network of stores. Spartan’s learning in this area can also be leveraged by their broad wholesale customer base, allowing merchandising best practices to be shared across that group.

Spartan plans to work with their wide supplier base; using these detailed insights into customer purchasing habits and behavior to improve ROI and build a stronger, more committed partner network.

The principle that better connections and real relationships create mutually beneficial outcomes is at the heart of Aimia’s approach. Consumers can receive information and offers that are more relevant and valuable to them, while businesses can learn more about their best customers, develop long-term customer and supplier loyalty, deploy a more effective and efficient marketing spend, and ultimately make better business decisions by building customer loyalty.

David Buckingham, U.S. President of Aimia’s ISS team, says: “We’re delighted to be officially partnering with Spartan Stores, a company that is already highly regarded by other retailers in the U.S. We see this as an in-depth relationship and we’re very much at the beginning of a long journey together.

“Our businesses share a mutual understanding of the power of customer centric retailing and it’s clear that Spartan is already very sophisticated in its development and approach. Working together, we believe that we can achieve Spartan’s ambitious goals, transforming their business by harnessing the power of customer insight and by placing the customer at the heart of everything they do.”

Larry Pierce, Vice President of Center Store Merchandising at Spartan Stores, says of the partnership: “We have an engaged customer base and are determined to provide them with the best possible shopping experience. We’re confident that our in-depth relationship with Aimia will help make that possible.

“Aimia has a first-rate track record in data analytics and has transformed businesses across the globe with their approach to consumer insight and targeted communications. We’re truly excited about working with them to develop improved data capabilities and to help us better understand how our customers think.”