Anheuser-Busch Distributor Wil Fischer Companies Brings Drank Extreme Relaxation Beverage To Southwest Missouri

Houston, TX - Innovative Beverage Group Holdings, Inc. announced recently that it has signed a deal with Wil Fischer Companies to expand distribution of its proprietary product, drank, the world's first extreme relaxation beverage, to the Southwest region of Missouri. Wil Fischer Companies is the Anheuser-Busch supplier in the region with exclusive rights to distribute Budweiser. Established in 1966, the company has developed relationships with more than 750 on-and off-premise accounts including grocery chains, convenience stores, restaurants and other retailers in the region.

"This is an innovative and cutting-edge new product that leads the way for an exciting new category in the beverage industry," said Jonathan Paulie, Director of Brand Management, of Wil Fisher Companies. "Since there is no other non-alcoholic beverage like it in the market, we decided it would be a great addition to our lineup. We began stocking drank in key accounts this week and expect that it will be widely-available to consumers throughout Southwest Missouri in the near future."

drank is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank has quickly become the go-to beverage for people looking to relax their mind and body.

"As the Anheuser-Busch supplier in Southwest Missouri, Wil Fischer Companies touts an extensive portfolio of solid relationships that they will be able to use to place drank on store shelves and refrigerator cases of many accounts across the region," said Peter Bianchi, CEO of Innovative Beverage Group. "It is the personal relationships with their accounts that make well-respected local distributors like Wil Fischer the key to success for drank as it continues to grow nationally."

Wil Fischer Companies joins the ranks of many regional distributors and convenience store outlets that have added drank to their New Age beverage lineup. drank is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; St. Louis, MO; Jackson and Oxford, MS; Las Vegas, NV; New York, NY; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX.

SOURCE: Innovative Beverage Group Holdings, Inc.