Australia's Woolworths Meets Store Service Strategy With Retalix StoreLine

Retalix Provides Australian Retailer Local Support and Development Through Its New Software Competence Center in Sydney

Sydney, Australia & Ra'Anna, Israel - Retalix Ltd. announced that Australia's leading retailer Woolworths Limited has signed a contract for the rollout of the Retalix StoreLine in-store solution across the group's chains.

Woolworths is Australia's leading retailer with a food, liquor and grocery market share of 28% and annual sales of over USD 20 billion. The agreement covers the Asia Pacific region and allows for the deployment of Retalix StoreLine as a consistent platform throughout all Woolworths stores, commencing with 730 Woolworths Supermarkets and 120 BIG-W general merchandise stores. In total, the first phase of the project involves 850 stores and 14,500 point-of-sale terminals.

With installations in more than 25,000 sites worldwide, Retalix StoreLine is an advanced, Windows(TM)-based in-store solution that offers retailers hardware-independent world-class point-of-sale and front office applications, ease of use, system robustness and the ability to address extensive in-store functionality requirements.

Following an extensive pilot program, the initial deployment of Retalix StoreLine in Woolworths and BIG-W stores has already begun. Full-scale rollout is scheduled for next year. Retalix will also provide enhanced support and development facilities with the establishment of a Software Support & Development Competence Center in Sydney, Australia. In line with Retalix's global reach business strategy, the Center will close the gap for a 'follow-the sun' advantage.

Steve Bradley, Woolworths' Chief Logistics and Information Officer, said: "The Retalix StoreLine solution enables the Woolworths group to leverage synergy with competitive and consistent business strategies across all our retail divisions. This platform helps us consolidate our recent acquisitions with our existing divisions and support growth. For our customers this means better service and a better shopping experience. Retalix StoreLine's hardware-independent architecture is a cost-effective combination for the rapid deployment of innovative technologies and innovative marketing programs."

Yoni Stutzen, EVP International Business Division, Retalix Ltd, said: "We are thrilled with this partnership, our first Tier-1 retail group customer in Asia. Woolworths is an exciting, innovative, and fast-moving company, and we are delighted to work closely with Woolworths. Looking ahead, we are confident the relationship will continue to grow and develop, especially as we are establishing our new Software Competence Center in Sydney, Australia."

SOURCE: Retalix Ltd