News | May 22, 2017

Basket Announces Huge Gains Of Shopping Platform Growth In Users, Data And Partnership Coverage

Arlington, VA /PRNewswire/ - Basket, a community of shoppers dedicated to never over paying for groceries again, today announced considerable growth in their proprietary in store and shopper data. Basket was launched in 2014 and is the first-ever shopping community to bring in store pricing and product transparency to the 96% of shoppers who shop at local retailers for groceries, baby, pet and beauty items. Basket's announcement is based on real purchasing data from over 360 million shopper data points collected in grocery stores in all 50 states nationwide.

Basket's findings were culled from over three years of dynamic pricing history captured across all of Basket's proprietary data streams.

  • Basket has coverage in over 142,000 retail stores nationwide.
  • Basket has pricing data on over 1 million unique products (Amazon has 450,000 grocery and every day products).
  • Basket has 10 billion dynamic prices in the app's exclusive data streams.
  • Basket has over 560,000 users/community members.
  • Basket has 14 million product comparisons from users.
  • Basket has over 360 million shopper data points.

"For the first time ever, this coveted pricing information is in the hands of everyday shoppers. For decades, this data had been closed held by only a few companies but with Basket's growing community of savvy shoppers working together, everything is changing," said founder, Neil Kataria, "By simply checking your shopping list on Basket, you're accessing this personalized information and can make weekly shopping choices that are right for you and save time and money in the process."

Basket was founded by Neil Kataria, the founder of new BrandAnalytics (sold to Sprinklr) and early Waze employee Andy Ellwood, and is located in Arlington, Virginia. Kataria and Ellwood are constantly uncovering new and timely insights in this treasure trove of retailer, brand and consumer data. To schedule an interview, or learn what eye-popping insights they discovered today, please contact Elizabeth Thorp at

About Basket
Basket ensures shoppers never overpay for groceries and everyday items again. Powered by our community, the Basket Shopping Platform searches hundreds of millions of products and prices at local and online stores to bring pricing transparency to every shopping list. For more information and to download the Basket app:

SOURCE: Basket

Copyright 2017 PR Newswire. All Rights Reserved