News | March 30, 2011

Cinemark Theaters Selects Envysion As Managed Video Surveillance Provider

Source: Envysion Inc.

Envysion's Managed Video as a Service Solution to Help Cinemark Drive Improvements in Operations and Profitability

Envysion, Inc., ( the leading Managed Video as a Service (MVaaS) provider, recently announced that Cinemark USA, Inc. has selected Envysion as its managed video surveillance provider and is deploying Envysion Insight in select theaters across the U.S. Cinemark, a leader in the motion picture exhibition industry with 430 theatres and 4,945 screens in the U.S. and Latin America, will use Envysion's MVaaS solution to improve operations and the customer experience, lower concession costs and increase overall theater profitability.

By leveraging Envysion's point of sale (POS) integrated managed video, Cinemark's general managers and loss prevention team were able to ensure a more accurate mix of their higher priced tickets, reduce refunds and discounts and increase concession gross profits. During the pilot the Cinemark team identified opportunities to tighten procedures, improve operational practices and better understand what is really happening in their theaters, all of which had a favorable impact on Cinemark's bottom line. By making these improvements Cinemark saw average cash increases in the thousands of dollars per month per theater. Going forward, Cinemark will use Envysion Insight to ensure process adherence and consistent brand execution and to gain an unfiltered view into customer experience.

Envysion Insight goes beyond traditional security and loss prevention applications by combining video with business intelligence. In addition to standard video surveillance capabilities that provide increased security and reduced loss from theft and unfounded liability claims, Envysion Insight automatically tracks and sends alerts on potentially fraudulent transactions such as discounted tickets, voided concession sales and refunds. Combining instant access to important video with Envysion's intuitive user interface enables video to be leveraged across the organization, giving employees in loss prevention, operations, marketing, risk management and human resources an objective view into their business.

"We're excited to provide Cinemark with a solution that will have a continued impact on their operations," says Matt Steinfort, president and CEO. "Partnering with one of the largest and most respected cinema operators is further evidence of the broad appeal and growing acceptance of Envysion's MVaaS solution across a widening range of industry segments. It also further validates Envysion's core belief – that putting meaningful video into the hands of those closest to the business will drive material bottom line results."

About Envysion
Envysion puts the power of video into the hands of a multi-unit operator's entire organization, enabling users to easily leverage remote video to gain actionable business insights that will improve operations and deliver demonstrated 10-15% profitability improvements. The company created the Managed Video as a Service (MVaaS) model, which brings the Software as a Service (SaaS) approach to video. Envysion's highly scalable and easy to manage MVaaS platform reaches across departments to 1000s of users without straining the IT department or network. Through Envysion's Insight Marketplace, the innovative business solutions marketplace that leverages managed video, customers can select from a variety of approved partners who deliver specialized services. Today, Envysion's solutions are driving bottom line profitability improvements with leading restaurant, retail, hospitality and convenience store operators throughout North America. For more information, visit

About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture exhibitor, operating 430 theatres with 4,945 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of December 31, 2010. For more information, visit

SOURCE: Envysion Inc.