Coupons Inc. And Grocery Shopping Network See 58% Growth In Coupon Usage
MINNEAPOLIS--(BUSINESS WIRE)--Grocery Shopping Network and Coupons Inc. have had a unique partnership for over two years. Over the course of this alliance, a number of enhancements have been made that make it easier than ever for consumers to save time and money with manufacturer's coupons. Today, consumers using a website powered by Grocery Shopping Network are able to quickly find money saving manufacturer's coupons (sorted by department) by simply clicking on a tab entitled "Coupons." From the "Coupons" tab, one click adds the item and the coupon to the customer's shopping list. Alternatively, if a customer adds an item to his/her shopping list from other sections of the website, and a manufacturer's coupon is available for the product, GSN's embedding technology sees to it that the coupon is automatically printed when the customer prints the shopping list.
Grocery shoppers enjoy the ease of use; they're printing more manufacturers' coupons each month and saving more money. Grocery Shopping Network has seen a significant growth in coupon prints—usage is up 58% year over year. Sarah, one of many grocery shoppers using a supermarket website powered by GSN, says it all, "I especially like that I can create my grocery list online and print it off along with manufacturers' coupons. It saves me a lot of time! Thanks for the update!"
Coupons Inc. leads the industry in online coupon technology. Every coupon that is printed from Coupons Inc. carries a unique ID that is encrypted. Grocery Shopping Network has used this technology by incorporating it into their licensed content model. This gives grocery retailers that utilize GSN's services the most advanced coupon technology available in the marketplace, the capability to brand coupons specifically to their grocery chain, and the ability to offer their customers the ultimate coupon experience.
Andy Robinson, Grocery Shopping Network CEO, said "Our relationship with Coupons Inc. has been a great experience that allows our clients and their customers to take grocery planning and shopping to a whole new level. In the past, consumers would have to search for store discounts and coupons in a plethora of places. Now, with Grocery Shopping Network's tools for grocers, everything people need to plan a trip to the grocery store can be found on the store's website, before they enter their primary grocery location."
Steven Boal, Coupons Inc. CEO commented "Grocery Shopping Network provides an outstanding experience for grocery planning and shopping online. With Coupons Inc.'s offers incorporated in GSN clients' websites, the consumer gets access to manufacturer offers that encourage trial and savings on your favorite consumer products."
About Grocery Shopping Network, Inc.
Grocery Shopping Network provides grocery retailers' Web sites with a suite of proprietary software products that integrate shopping list building, recipes and meal planning with relevant, focused advertising content. GSN (www.groceryshopping.net) brings together the Web and in-store supermarket shopping experience. A GSN-powered site enables consumers to seamlessly shop their store, be presented with sales and promotions in the context of the items they are planning to purchase, access and save recipes for the items they plan to purchase, plan meals and utilize the many discount offers (including coupons) made available by brand manufacturers.
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