Cub Foods Rounds Up Support For Second Harvest Heartland

Stillwater, MN - Cub Foods is kicking off its third annual Round-Up program to benefit Second Harvest Heartland Food Bank. The program allows Cub customers to "round up" their grocery bills to the next dollar, with the extra change benefiting Second Harvest Heartland member food banks in local communities. Customers will have the opportunity to participate at all Twin Cities Cub Foods stores. The program began on Sept. 10 and runs through Oct. 7.

As part of the program, Cub matches its customers' donations two-to-one. Since its inception, the Cub Round-Up campaign is believed to have raised $218,000 for Second Harvest Heartland. According to Cub Foods, in 2005, Cub's customers raised $25,000 through the Round-Up program, which, when combined with Cub's donation, resulted in a $75,000 gift to Second Harvest Heartland. That donation funded the distribution of 375,000 meals to Minnesotans over the past year. And this year, Cub aims to do even better.

And because of Second Harvest's buying arrangements, every dollar donated translates to $9 worth of products distributed. This means that Cub and its customers have supplied nearly $2M of food to hungry Minnesota families and individuals through the Round-Up program alone.

In keeping with its dedication to end hunger, Cub participates in numerous other events throughout the year that benefit Second Harvest Heartland, including the TCF Holidazzle Cub Circus Train, which collects food and donations for Second Harvest every holiday season.

SOURCE: Cub Foods