FruitaBü Introduces Smoooshed Organic, Real Fruit Twirls
Grapeview, WA - Stretch Island Fruit Co., the original all-natural fruit snacks developer since 1976, recently announced the launch of FruitaBü Organic Smoooshed Fruit Twirls, an exciting new way for kids to enjoy organic fruit. FruitaBü Fruit Twirls give kids a fun and convenient way to unwrap and unroll the nourishing goodness of fruit and offer moms a no-mess snacking option that they can feel great about choosing for their families.
"Our mission is to help kids eat more fruit," says John Henry Siedlecki, spokesperson for FruitaBü. "According to the ‘5 A Day' program, less than 24 percent of people in the U.S. get the recommended daily allowance of five fruit and vegetable servings per day. FruitaBü Organic Smoooshed Fruit Twirls transform pure fruit into pure fun, giving moms a wholesome alternative to help ensure their kids get real fruit nutrition in addition to fresh fruit options."
According to a 2005 study on snacking by the NPD Group, an organization that tracks snack food consumption habits for both kids and adults, children under 18 years of age consume snack foods 23 percent more often than adults. Encouraging kids to choose healthy snacks can often be difficult for parents. Traditional treats such as chips and candy are often a fast and simple alternative for families on-the go. FruitaBü's Organic Smoooshed Fruit Twirls provide an easy, no-mess way for moms to encourage healthy eating habits among their kids.
FruitaBü was designed to evoke wonder and excitement in children while enabling them to enjoy organic fruit anytime and anywhere. The new FruitaBü Organic Smoooshed Fruit Twirls contain over 90% fruit juice and real fruit, USDA-certified organic ingredients, and provide 1 serving of fruit to include with your other fresh fruit intake. The Fruit Twirls fit easily into pockets, lunch boxes and backpacks, making them a nutritious choice for on-the-go kids. "We wanted to create a wondrous real-fruit experience in every bite of FruitaBü Organic Smoooshed Fruit Twirls," says Siedlecki. "We believe kids will love FruitaBü's vibrant packaging, which features different peek-a-boo animals, and will be excited to unroll each Fruit Twirl and discover the juicy textures and naturally sweet smells of their favorite fruits. Moms will appreciate the organic ingredients which include nothing artificial and no added sugars – just those found naturally in fruit."
The new FruitaBü organic Fruit Twirls feature three kid-favorite flavors including Smoooshed Strawberry, Smoooshed Apple and Smoooshed Grape. FruitaBü also offers all-natural and organic Fruit Flats. The Fruit Flats come in five lip smacking flavors including Smoooshed Strawberry, Smoooshed Apple, Smoooshed Grape, Smoooshed Apricot and Smoooshed Raspberry. Each FruitaBü Organic Smoooshed Fruit Flat contains 35–45 calories per serving and counts as one-half serving of fruit.
FruitaBü Fruit Twirls and Fruit Flats are available nationwide in natural health food stores and major grocery chains in the fruit snack aisle or near the checkout stand. Additional FruitaBü Organic Smoooshed Fruit products will be introduced in the summer of 2007.
SOURCE: FruitaBü