Hannaford Improves Merchandising, Safety, And Performance With Reflexis

Hannaford implemented RetailAction Manager™, the closed-loop task management system from Reflexis, to manage tasks and execute retail strategy in all of its supermarkets and pharmacies. The implementation was completed in only 16 weeks, and that included integration of the web-based Reflexis application with other retail applications in Hannaford's portfolio. In addition to using RetailAction Manager™ for merchandising communications and new product rollouts, Hannaford leveraged the Reflexis system for product recalls and food safety audits.

The benefits of the Reflexis task management solution extend across multiple levels of retail management, from planners in the corporate office to store employees. Now that it had a system to coordinate planning and optimize workloads, Hannaford created a new communication team to evaluate and control the amount of work the corporate office was sending to its stores. RetailAction Manager™ enables planners to coordinate their plans and prioritize tasks in alignment with company goals.