Download | June 27, 2012

Increase Sales And Service Quality With Mobile Point Of Sale (MPOS) Technology

Source: Motorola Solutions

While the mobile computer alone can provide many different functions to streamline business processes, adding a mobile payment reader can enable anytime, anywhere payment processing with any type of card — including debit, credit, loyalty and gift cards as well as NFC. The MPOS consists of a handheld mobile computer that can connect to your wireless LAN, a standalone or snap-on payment transaction reader and if on-the-spot printing is required, a compact mobile Bluetooth-enabled printer that can be easily worn on a belt. Motorola’s MPM-100 is a standalone payment device that connects via Bluetooth to different Windows Mobile and Android-based mobile computers, while snap-on accessories are designed for a specific Motorola mobile computer.

The challenge: the impact of the wired POS on cust omer service

Service is the foundation of your business. A retailer can slash prices. A restaurant can roll out nightly specials. A stadium can offer coupons for a free beverage at a sporting event. But at the end of the day, the in-store and in-restaurant customer experience trumps all, where long queues and poor service can quickly sour even the most loyal customer relationship. And one function that is crucial to the customer experience is your last point of contact during any purchase — your point of sale (POS).

The last thing your customers do before they leave your establishment is to pay for their purchases. The payment process is the last chance you have during a particular visit to leave a good impression, the last chance you have to impact the customer experience. While controlling service levels at the POS is crucial, wired point of sale (POS) stations become chokepoints through which all customer payments are funneled — regardless of whether your customers are standing in line at a retail store or amusement park or whether a server in a restaurant is waiting to make payment for the customer. As customer traffic ebbs and flows, so do the queues at the POS. During peak hours, customers are subjected to long queues and long wait times.

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