IRI And Food Retailer Food Lion Renew Long-Standing Relationship

IRI Syndicated Marketplace Information and Innovative Retail Merchandising and Collaboration Solutions to Help Drive Continued Growth for Grocery Retailer

Chicago & Salisbury, NC - Information Resources, Inc., a provider of enterprise market solutions for the CPG, Retail and Healthcare industries, and grocery retailer Food Lion LLC, today announced that they have successfully renewed their long-term relationship. IRI and Food Lion have enjoyed over a 15-year relationship, part of that time where IRI served as Food Lion's exclusive information provider. Food Lion continues this long-term relationship by naming IRI as a chosen provider of syndicated marketplace information, analytics, and supporting retail solutions.

Food Lion will continue leveraging the industry-leading IRI InfoScan(R) Reviews syndicated sales tracking service for high-quality, granular store-level market insight and the IRI Consumer Network(TM) Household Panel for deeper consumer insights. Food Lion will also utilize the Apollo(TM) Space Management solution, part of IRI's enterprise Business Performance Management solutions suite throughout the Food Lion organization for improved in-store merchandising capabilities as well as Web-based RetailNetwork(TM) and MarketInsight(TM) Wal-Mart solutions for heightened category management activities with its manufacturing partners.

"Food Lion has been a wonderful partner for IRI and we look forward to continuing that relationship, delivering value-based retailer-focused solutions that provide the consumer insight required to effectively grow their business," said Scott W. Klein, President and CEO of IRI. "As retail markets become increasingly fragmented, Food Lion has remained dedicated to using the latest market insights and collaboration tools to meet their evolving consumer's needs, and we are pleased to be supporting that ongoing initiative."

"IRI has been a valued partner to Food Lion for over 15 years, and we rely on their information and innovative retail merchandising and collaboration solutions to better drive our business," said Mike Taschke, Director of Store Merchandising for Food Lion. "The information and business applications provided by IRI are critical to our continued success and competitive edge, and we look forward to continuing our mutually beneficial partnership."

SOURCE: Information Resources