Italian Retailer Iperal Selects AccessVia Web dSignShop

Seattle, WA - AccessVia recently announced that Italian retail technology provider, Inetic, is implementing Web dSignShop for the Italian retail group Iperal. Iperal includes the chains Iperal, Sermark, Marmarket, and Gran Mercato. Inetic has over 10 years experience in implementing merchandising and consumer messaging systems and is the AccessVia reseller in Italy. With AccessVia's support for all languages worldwide, retailers operating across borders rely on AccessVia systems to manage the workflow for publishing signs in multiple languages and currencies.

"With this project we are sure to improve the quality of our promotional communications in our stores, especially in regard to our responsiveness and efficiency. At the same time we will be optimizing the effectiveness of our internal advertising processes," says Alessandro Pizzen, advertising manger for Gruppo Iperal.

With Web dSignShop, Iperal will use their corporate intranet to instantly access batches of centrally generated signs. To print their signs, the store associates simply access the Web site. There is no software installed in the store. The IT and Marketing teams will maintain control of design and real-time item data to insure consistency, accuracy and quality using easy, pre-designed templates among all of its stores.

"We are proud to deliver Web dSignShop to Iperal Group, the best in-store signage and information platform ever implemented in Italy. Without doubt Iperal now has the best in-store communication tool in our country," says Jose Ciccone, CEO of Inetic.

SOURCE: AccessVia