News | January 23, 2018

MyWebGrocer Announces New Advanced Analytics Capabilities Powered By Looker

MyWebGrocer Announces New Advanced Analytics Capabilities Powered by Looker

Winooski, VT (PRWEB) - MyWebGrocer (MWG), the leading enterprise software and digital media company to the grocery and Consumer Packaged Goods (CPG) industries, announces Looker as its choice to transform raw data from its Digital Experience Platform (DEP) into meaningful insights for its grocery retail partners.

By embedding Looker analytics and dashboards in MWG’s solution, teams throughout an organization are empowered to take informed action and drive their eCommerce business, sales, and shopper engagement. "Our grocery DEP clients will now have unparalleled access to their valued data," says Michelle Coté, MWG’s VP of Data and Insights. She adds, "powering our advanced platform with Looker will help grocers understand every aspect of their eCommerce channel.”

MWG’s new advanced analytics platform makes it easy for grocers with DEP to create and easily share data-rich dashboards. In addition, users have access to:

  • View analytics from any desktop or mobile device
  • Self-serving, all-in-one dashboards that are fully customizable
  • Data visualization and interaction
  • Flexibility to augment with new data sources

MWG understands that harnessing the power of data is critical for the success of any eCommerce channel. By enhancing its current analytics and reporting capabilities with Looker, MWG provides its retail grocery clients a complete picture of the data collected as shoppers traverse their digital channel. This new capability enables a new depth of data exploration in recurring and ad-hoc reporting. This exponentially increases analysis opportunities that lead to better business planning and decision-making for grocers.

For a custom demo of MWG's new advanced analytics capabilities, please contact us at

About MyWebGrocer
MyWebGrocer (MWG) is the leading enterprise software and digital media company connecting Retail Grocers, Consumer Packaged Goods brands and shoppers through its Digital Experience Platform and holistic set of integrated service offerings. The platform powers every digital interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and eCommerce to mobile and social. The company also helps Consumer Packaged Goods brands reach shoppers with relevant and contextual advertising, promotions and offers throughout their grocery path to purchase.


View original release here: