Navitar Finds New Niche For Projection Lenses In The Digital Signage Market
Rochester, NY - As competition among brands continually increases, retailers and advertisers are seeking new innovative ways to reach and influence customers. Retail in-store digital signage displays with dynamic, eye-catching images promoting products and services on walls, windows, and screens, are the hot new advertising trend.
Navitar, Inc., a manufacturer of high-resolution projection lenses for the LCD and DLP digital projection market, has seen an increase in business as a result of this new marketing concept. The new projector and screen approach to digital signage has their sales network quite busy.
Digital Signage Services, LLC (DSS), a communications and advertising firm based in Key Biscayne, Florida, created an award-winning projection-based digital media system for the Macy's department store in Florida's Dadeland Mall. A Navitar long-throw, high resolution replacement lens was used in conjunction with a ceiling-mounted digital projector to beam high-impact images and promotional messages to translucent acrylic display screens strategically positioned in high-traffic areas down the center aisle of the Macy's store. The project won the Judges' Choice Award in the 2006 DIGI competition, presented by The Digital Signage Group.
Recently, PeopleVisionFX, a New Jersey-based special effects company, used a Navitar projection lens to create a unique and different digital display. They produced a large animated eye for Alcon Pharmaceuticals to support the company's eye allergy medication, Patanol, at an industry tradeshow. The character, known as "Patty Patanol," stood six-feet-tall with cartoon-style arms and legs. The eye itself was a large, three-dimensional video projection system. PeopleVision combined first-surface mirrors with a Navitar short focus lens in order to achieve a required throw distance, all within the body of the character. The eye scanned the audience while the character's robotic arm waved a red banner. The character was extremely effective in grabbing people's attention and drawing them into the booth. In fact, many even asked to have their picture taken with "Patty." The character, now in the lobby of Alcon Pharmaceutical headquarters, is still watching passersby and continues to promote the company and its products.
In the past, projectors and screens were considered obtrusive and cumbersome in the retail environment - cluttering the aisles and producing more of an eyesore than an eye-catching point-of-purchase display. Today, the flexibility of front and rear projection options, smaller projectors, ceiling-mounted projectors, long-throw and wide-angle lenses and new sleek, smaller projection screens have made it possible to overcome these logistical challenges. These modernized projection components have made it possible to seamlessly integrate projection-based signage displays, with everything from synchronized audio/video, flash and still images, and high-impact streaming video, into the retail environment.
Designers and technology consultants of digital signage systems have found that when needing a projection lens for applications Navitar lenses are able to meet their specialized requirements. Projectors and digital signage technology systems can even be placed out of sight enabling consumers to focus more on the message presented instead of the technology. With performance that is believed to be unrivaled in the marketplace, Navitar lenses project a quality, high-impact image onto any material from a projector placed virtually anywhere in the room.
SOURCE: Navitar, Inc.