Magazine Article | September 22, 2011

New Life For Self-Checkout?

By Matt Pillar, Editor In Chief, Integrated Solutions For Retailers magazine

Customer measurement and management solutions provider Empathica conducted a third-quarter survey of the retail tech preferences of more than 16,000 consumers. The research, published in its 2011 Consumer Insights Panel, indicates that shoppers are big fans of self-checkout (SCO). We're not so sure retailers are though.

According to the Empathica study, designed to measure what "consumers consider most valuable in enhancing their overall shopping experience," 65% of U.S. consumers considered SCO important.

But, Albertson's announced this summer that it's removing SCO from its seven-state, 217-store chain. Kroger is revisiting its investment in SCO as well, analyzing checkout requirements for every store in what looks like a move to make SCO the exception, not the rule.

VIEW THE MAGAZINE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Grocery Retail Online? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: