New Packaging and Website

Old London®, a brand from Nonni's Food Company and believed to be the #1 brand of Melba Toast and Rounds nationally, introduces contemporary new packaging graphics to more accurately reflect product quality, product benefits and the healthy active lifestyle of the brands consumer. "New photography and package colors more effectively communicate the products great taste, satisfying crunch, healthy qualities and versatile usage," said Chris Gunsch, Old London Group Marketing Manager. The following are the features of the new packaging:

• In addition to a more contemporary look, the new graphics also provide merchandising flexibility as the box can now merchandise standing vertically or on its side horizontally.
• Quick and easy recipes for light snacks and on-the-go meal replacements have been added to provide consumers with new ways to think about Melba.
• In the same timing, Old London brand introduces a fresh new website that better supports the brands new feel as well as provide recipe ideas. Customers can visit www.oldlondonfoods.com to get these great snack and meal ideas as well as submit and share new recipes.

Old London products are believed to have continually led the market, meeting consumer demands as a healthy lifestyle snack and light meal. A baked, all natural food, Old London Melba is a healthy snack choice. According to the company, recent research of market trends in the cracker segment revealed that Old London Melba is considered naturally healthier than other alternatives for all family snack and light lunch options. Company sources also added that for over 70 years consumers have trusted Old London to deliver outstanding quality and great taste. Old London continues to deliver what consumers want -- healthier snacks and light meal options that are more substantial, deliver a satisfying crunch and offer a way to eat smarter as part of a healthy lifestyle without the association of a diet food.

SOURCE: Nonni's Food Company