Case Study

Case Study: Nino Salvaggio International Marketplace

Source: Rice Lake Weighing Systems
In 1979, the first Nino Salvaggio International Marketplace was opened in St. Clair Shores, Michigan. The grocery store's legacy began many years ago with some beautiful lush strawberries, a fruit market, and the determination and brilliant marketing skills of the late Nino Salvaggio. On a gorgeous spring day, Nino purchased a total of 500 cases of the delicious strawberries offered to him… more than he had ever purchased before. He artfully designed hand-painted signs and arranged the display beautifully. By the end of the day, word had spread and all of the strawberries were sold.