News | September 8, 2025

One Of The Largest Grocery Retailers In Portugal, MC, Switches To StrongPoint's Order Picking Solution

StrongPoint, a grocery technology company, announces that one of the largest grocery retailers in Portugal, MC, a company belonging to Sonae Group, has switched to StrongPoint’s Order Picking solution for all its in-store picking for online grocery e-commerce orders. MC has around 370 grocery stores under the Continente brand across Portugal with an annual turnover of €7.6Bn (2024). It is one of the largest grocery retail operators in Portugal.

StrongPoint’s Order Picking solution will be used across all Continente grocery stores that process e-commerce orders, as well as in Wells stores, their health, wellness and beauty retail chain. StrongPoint’s Order Picking solution will be implemented during the first half of 2026.

“We chose StrongPoint as our partner for in-store order picking because their solution is the clear market leader in efficiency, helping us maximise profitability for our e-commerce operations. While we considered developing our own system, StrongPoint enables us to immediately deploy a market-proven solution that delivers maximum efficiency from day one,” said Hélder Ribeiro, MC CDO.

“We are extremely proud to now serve one of Portugal’s largest grocery retailers with our world-class Order Picking solution. This is another proud day for StrongPoint as we continue to demonstrate the potential for our scalable e-commerce solutions outside our core markets,” said Jacob Tveraabak, StrongPoint CEO.

“We are extremely proud to now serve one of Portugal’s largest grocery retailers with our world-class Order Picking solution. This is another proud day for StrongPoint as we continue to demonstrate the potential for our scalable e-commerce solutions outside our core markets,” said Jacob Tveraabak, StrongPoint CEO.

Source: StrongPoint