Peet's Coffee Partners With Big Y Foods To Expand Grocery Reach to 55 Outlets Throughout New England
Emeryville, CA - Peet's Coffee & Tea, Inc. , the leading super-premium coffee company, recently announced it has expanded its New England grocery presence with new distribution with Big Y Foods, Inc., a popular family-owned supermarket chain headquartered in Springfield, Mass. By mid-June, a selection of Peet's signature, hand-roasted whole bean and ground coffees will be available in 55 Big Y stores throughout Mass. and Conn.
"Peet's is the fastest growing specialty coffee brand in Boston and is accelerating its growth throughout New England," said Pat O'Dea, Peet's chief executive officer. "With our partnership with Big Y, we're making our top-selling coffees even more accessible to an audience of consumers who appreciate truly fresh, artisan specialty food items."
Specialty coffee drinkers consistently rank Peet's as the highest-quality, freshest coffee available.
"Peet's distinctive flavor sets the standard for the specialty coffee category, and we expect the Peet's brand to drive sales in the category throughout our stores," said Bill Eichorn, category manager for Big Y. "Our goal is to offer our customers the very best in taste, quality and freshness, so we know they will be delighted to see Peet's on our shelves."
Peet's ensures its coffee is the highest-quality, freshest available on grocery shelves through its unique direct store delivery system. "We've built our own grocery delivery distribution business, unlike any other coffee company, so that we can be 100 percent sure that Peet's is always sold fresh," added O'Dea. "No other company goes to the extremes we do to deliver the highest quality coffee available."
Peet's will be offering the following signature coffees packaged in 12- ounce bags:
- Peet's French Roast- an intense, bold coffee with pronounced smoky Overtones
- Peet's House Blend - a medium-bodied blend of coffees from Latin America
- Major Dickason's Blend - a rich, full-bodied coffee that is complex and smooth
- Decaf House Blend - a lively and flavorful blend of coffees from Latin America
- Italian Roast - an intense blend of the fullest-bodied, most flavorful coffees from the Pacific and Latin America
About Peet's Grocery Program
To meet its ongoing commitment to provide customers with coffees of uncompromising quality and superior freshness, Peet's delivers to grocery stores in select markets throughout the United States through its own Direct Store Delivery (DSD) network. Peet's has made a significant investment in DSD resources to carefully manage the freshness of its coffee and pledges to its customers that the coffee they buy from Peet's will always be fresh. Unlike other specialty coffee roasters, the company retains dedicated and trained DSD "Peetniks" to work directly with grocery partners to manage their orders and personally deliver and rotate freshly roasted Peet's coffee into each grocery store ensuring its coffee is enjoyed at the peak of freshness and flavor.
SOURCE: Peet's Coffee & Tea, Inc. and Big Y Foods Inc.,