Magazine Article | March 21, 2013

Price Chopper Combats ORC With IP Video

April 2013 Integrated Solutions For Retailers

By Bob Johns, associate editor

With organized retail crime (ORC) and retail theft in general on the rise, this grocer/convenience retailer upgraded its existing LP video system to enable better detection and prevention.

Founded in 1932, Price Chopper is a family- and employee-owned retailer specializing in grocery, pharmacy, and convenience stores. They operate roughly 130 Price Chopper locations in the Northeast as well as Mini Chopper service/convenience stores. Loss prevention video has been a part of the business for years, but the existing systems are archaic by today’s standards.

Retail theft is on the rise, and with the rapid growth of ORC, retailers need to use the latest technologies to combat losses. The problem became how do you find a solution, and how do you implement it on a budget? Mike Gulli, Price Chopper’s manager of LP/security administration, and the loss prevention team went to work to find a solution.

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