Fresh can mean different things to different people. In the Grocery industry, product freshness can be a true differentiator in the minds of customers. As you know, consumer loyalty is hard to come by and a shopper will choose one store over another depending on location, convenience or simply because they can get consistently fresher products. For the grocer, the challenge is delivering the freshest product possible and doing it profitably.
The solution is Fresh Item Management (FIM). By offering fast moving consumer goods, not only do you need a detailed strategy and integrated business processes, but you must have a partner that has the required applications with proven implementations. RedPrairie's comprehensive FIM suite provides grocers the ability to meet customer expectations, maximize profits by controlling costs and successfully differentiate themselves. Ultimately, RedPrairie's solution allows your organization to centrally manage, control and optimize your fresh items with industry leading visibility.