Publix Super Markets Grows Business Intelligence Capacity With Teradata Active Data Warehouse Expansion

Greater data capacity will enhance enterprise agility, provide right-time support for improved customer insight, service

Atlanta, GA /PRNewswire/ - Teradata Corp. (NYSE: TDC), the leading analytic data platforms, applications and services company, today announced Publix Super Markets Inc., the country's largest employee-owned supermarket chain, has expanded its Teradata Active Enterprise Data Warehouse to accommodate growth and more complex analytics. The upgrade moves the data warehouse functionality beyond traditional strategic analysis and into tactical operational intelligence for smarter, faster merchandising and marketing decisions and insight.

The expansion includes the latest Teradata Active Enterprise Data Warehouse platform, database software, and services. This will enhance Publix's ability to leverage their data regardless of its type - to know more, and to do more for business performance. The new platform enables quicker reaction and response to changing business conditions and consumer behavior.

"We chose Teradata because of their consistent performance and reliability. This upgrade of our Teradata environment will allow us to expand our Enterprise Data Warehouse solution which provides valuable data analytics," said Laurie Douglas, Publix Chief Information officer. "Teradata's experience, focus on retail solutions and leading-edge technology provide us with the insights we need to extend our success in this competitive market."

"It is an honor to continue to do business with an innovative company like Publix," said Dean Wold, Vice President of Retail Solutions for Teradata. "Publix is the fastest-growing employee-owned retailer, and one that recognizes the value of having the right data and analytics to support strategic business decisions."

Teradata's customers include hundreds of retail organizations worldwide, and 15 of the top 20 global retailers.

Relevant News Links

Teradata Unified Data Architecture - Give any user any analytic on any data

Come see the Teradata Retail team at the 2014 National Retail Federation convention in New York City, January 12-15 in booth #2465.

About Publix
Publix is privately owned and operated by its 166,000 employees, with 2012 sales of $27.5 billion. Currently Publix has 1,077 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE's "100 Best Companies to Work For in America" for 16 consecutive years. In addition, Publix's dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the company's website, www.publix.com. 

About Teradata
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details.

Get to know Teradata: 
Twitter: https://twitter.com/teradatanews  
Facebook: http://www.facebook.com/Teradata  
YouTube: http://www.youtube.com/user/teradata  
LinkedIn: http://www.linkedin.com/company/teradata/products

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.