LoBue Citrus is a family-run grower and distributor of oranges accounting for approximately four to five percent of the California citrus industry. That equates to between four and five million boxes each year, with 40 percent of the product exported to Asia. Based in Lindsay, California, the company recognized the need to automate its produce traceability program in October 2010. Formerly, the process was manual, which tied up critical resources and increased the likelihood of error.
FoodLogiQ, which provides software and solutions that meet the needs of the Produce Traceability Initiative (PTI), engaged LoBue Citrus with an automated system using Intermec Smart Printing solutions.