Case Study: Reflexis Helps Food Lion Boost Efficiency And Improve Customer Service

By Reflexis Systems, Inc.

Food Lion is one of the largest supermarket chains in the United States, operating about 1,300 stores, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar, Harveys, and Reid's. Founded in 1957 as Food Town in Salisbury, NC, Food Lion is now a member of Brussels-based Delhaize Group (NYSE:DEG) and operates in 11 Southeastern and Mid-Atlantic states.

The company's success is based on its tradition of offering customers quality products at great prices and neighborly service in clean, conveniently located stores. By providing high customer service levels and quality products at low prices, Food Lion is able to differentiate itself from its competitors – customers do not have to go to high-end supermarkets to have an enjoyable shopping experience. The company is able to maintain great prices and quality assurance through technology investments in areas such as data synchronization and supplier integration, as well as through operating efficiencies achieved by having standard store formats, innovative warehouse design and management, and energy-efficient facilities.