Supermarket Retailer Adds Portfolio Planning And Forecasting Applications

Supermarket Retailer Adds Portfolio Planning and Forecasting Applications to Increase Sales by Satisfying Local Customer Demand

Scottsdale, AZ - JDA Software Group, Inc. today announced that $4 billion grocery retailer, BI-LO, LLC, is implementing JDA Portfolio applications that it licensed in the first quarter 2005 to support its micro-marketing strategies. With 426 BI-LO and Bruno's in North and South Carolina, Georgia, Tennessee, Mississippi, Alabama and Florida, the retailer is implementing additional Portfolio Planning and Forecasting applications to help them to increase customer satisfaction by delivering shelf assortments tailored toward more specific local customer demand.

"At BI-LO, we've embraced a strategy of getting closer to our customer," commented Carol deWitt, BI-LO's vice president of information systems. "By licensing Intactix(R) Knowledge Base, and adding Space and Floor Planning by Intactix(R) licenses, we expect to greatly enhance our ability to deliver a precisely tailored product assortment to each of our localized markets."

Continued deWitt, "The end result of expanding our micro-marketing efforts will produce a win-win for everyone. Our customers' satisfaction should increase because our stores will do a better job of appealing to our customer demographics in specific neighborhoods. Our company will win because the optimized shelf assortments should drive increased traffic, sales and profits, which really are our ultimate goals."

"Retailers continue to focus on differentiating themselves. As such, it is becoming more and more important to gain a better understanding of their customers at a local demographic level and then deliver the appropriate merchandise mix," stated Peter Charness, JDA's senior vice president of global marketing and chief product officer. "At JDA we support this important strategy of helping our customers get closer to their customers by delivering a wide array of Strategic Merchandise Management(TM) software solutions aimed at infusing vision, agility and precision across the demand chain to drive growth, profits and competitive differentiation."

SOURCE: JDA Software Group, Inc.