News | September 21, 2005

Supermarkets Can Eliminate Bacteria On Shopping Carts With New Disinfecting Wipes

Customers Can Shop For Food, Not Germs

Germs may not be something customers planned to pick up at the market, but chances are they brought them home simply by using a shopping cart. Caring, savvy grocery retailers can now offer new SaniCart Wipe Shopping Cart Disinfectant Wipes from Nice-Pak Products, Inc. to customers so they can wipe away those unwanted germs before dropping little Susie in the child seat and rolling her down the aisle.

"Shopping carts have been found to be a source of potentially infectious germs that can be picked up by kids when they grab or even mouth the cart handle, and by adults as well simply by grabbing the handle," says John Luposello, Product Manager for Nice-Pak's Foodservice Division and a Certified Food Safety Manager. "SaniCart Wipes are proven to disinfect shopping carts, ensuring customers a healthier trip down the grocery aisles."

Recent studies indicate infectious bacteria can be transmitted via shopping carts. The bacteria can be transmitted to the shopping carts by leaky ground beef or poultry, a dirty diaper or simply by someone with contaminated hands touching the cart handle. SaniCart Wipe is an EPA registered disinfectant that has been tested and proven to kill Escherichia coli (commonly referred to as "E. coli"), Salmonella choleraesuis (commonly referred to as "Salmonella"), Staphylococcus aureus (commonly referred to as "Staph"), Influenza A2/HK (the common flu virus) and Pseudomonas aeruginosa. All are potentially infectious microorganisms found on shopping cart handles and can be transmitted from person to person through cart contact.

"More and more customers are realizing that germs can get transmitted from the shopping carts they use regularly," continues Luposello. "Nice-Pak has spoken to the shoppers and most expressed that they would go out of their way to shop at a supermarket that offered a cart sanitizing solution over markets that did not. By offering shopping cart sanitizing wipes, a supermarket will gain an increase in repeat shoppers. If five percent of their customers returned to their store instead of a competitor's because they provided shopping cart sanitizing wipes, this would equate to and increase of sales of about $3,000 per week.*"

Preventing customers from picking up shopping cart germs is quick and easy with SaniCart Wipes. SaniCart Wipes come in canisters containing 160 pre-moistened disinfectant wipes. Nice-Pak estimates the average supermarket would use four canisters of SaniCart Wipes per week to meet the needs of their customers. At approximately $.03 per wipe, supermarkets would only need to spend $19 per week to provide their customers with an invaluable service. Nice-Pak also makes SaniCart Wipes floor stands to hold canisters, giving shoppers easy access to the wipes.

*based on FMI data that the average expenditure per supermarket visit is $91.

SOURCE: Nice-Pak Products