Texas Premium Distributes Celsius To Grocery Channel In Texas

Delray Beach, FL - Celsius Holdings, Inc. announced recently their distribution partnership with Texas Premium Foods. Celsius, the original, great tasting calorie burner, a healthier choice that has been clinically tested and shown to burn calories, by raising metabolism for over a 3 hour period now has broader access to the grocery channel throughout Texas.

Texas Premium Foods with distribution centers based in Dallas, Houston and Austin services the entire retail grocery channel through out the state of Texas. With this distribution coverage, Texas Premium Foods and Celsius were able to secure DSD placement with major retailers such as Central Market, H-E-B, Kroger and United Market Street.

Momentum continues to grow strong with these additional grocery chain authorizations. H-E-B store sets with Celsius will soon be completed in the Austin, Houston and the Texas Valley areas. Additional merchandising continues with placement of displays, end caps and/or Celsius racks in the higher volume stores in the Kroger chain.

"Under the Meridian Distribution umbrella, Texas Premium Foods' professional approach in assisting and building their DSD business with Celsius has been great." Dick McGee, COO of Celsius added, "Texas Premium Foods regional sales managers throughout the state really understand our target market. Partners like this are extremely important, as we build our brand and new category in the beverage business."

SOURCE: Celsius Holdings, Inc.