TradePoint Helps Safeway Launch eDeals Solution For Promotion Allowance Management
PLEASANTON, CA - TradePoint Solutions, a leading provider of web-based services for streamlining promotion allowances, announced today that Safeway Inc. has launched eDeals, a web-based platform for electronic promotion allowance management. This platform, powered by TradePoint Solutions, enables Safeway and its vendors to reduce the costs of managing promotions and strengthen relationships with trading partners for the benefit of consumers.
"eDeals drives costs out of the promotion process, allowing Safeway to collaborate more effectively with our trading partners and offer deeper discounts to our customers. eDeals makes Safeway a more competitive retailer," said Brian Cornell, EVP Marketing at Safeway.
"Retail promotions involve manual processing of millions of paper forms. eDeals helps Safeway automate and streamline the promotion process and lower the processing cost. Forward-thinking retailers like Safeway are always looking for this type of solution to make their operations more effective and efficient," said Mike Frandsen, CEO of TradePoint Solutions.
eDeals is a hosted web solution that automates promotion workflow and replaces a paper-based process with a web-accessible database archive. Safeway's rollout of eDeals is well underway, and leading suppliers are now submitting promotions electronically. The rollout will continue through this year until all promoting vendors are brought online.
About Safeway
Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,815 stores in the U.S. and Canada and had annual sales of $35.6 billion in 2003. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.
About TradePoint Solutions
TradePoint Solutions is the leading provider of web-based services that simplify the presentation, negotiation and documentation of promotion allowances. Headquartered in Pleasanton, California, TradePoint can be contacted at 925-460-0501 or at www.tradepointsolutions.com.
Source: TradePoint Solutions, Inc.