People Counting is, quite simply, counting people entering and exiting your store locations. People Counting gives retailers the visibility into their operations required to have a full picture of factors behind sales and where action should be taken to address opportunities to improve sales. People Counting is also necessary to compute Conversion Rates, which retailers need to fully understand whether prospects entering the store are being converted to customers effectively. Without People Counting, retailers are missing the complete picture and can find themselves making uninformed decisions in the absence real data.