They named their new company Zero Zone, and began operations in a rented barn in Pewaukee, Wisconsin with a pledge to "build the best freezers in the business at a competitive price."
With no payroll and no vacations, the three men built the cases themselves from the finest quality raw materials, then went out and sold them to customers that included Rexall Drug, A.O. Smith, and Sentry Foods. The business began to grow, and so did their dreams.
Zero Zone soon became one of the first to utilize energy-efficient glass doors in self-contained reach-ins. It was this pioneering spirit that made the company a leader in case innovations, including the introduction of 1,500 milliamp vertical lighting for improved product visibility.
Thirty years later, Zero Zone is still a pioneer in the industry, constantly researching new ways to improve both the efficiency and design of their cases.
And we're still building each case by hand, never losing sight of the original vision of our three founders... to offer the best in the business at a fair price.